Campaign Priorities


USC’s academic ascent is fueled by the strength of its endowment. As our endowment grows, so does our capacity to transform bold ideas into life-changing realities, for the university and everyone we serve. That is why dramatically expanding our endowment is the highest priority of the Campaign for the University of Southern California.

The Campaign will emphasize fundraising for endowment to ensure the long-term financial stability and growth of the university. Every gift to endowment provides funding in perpetuity for the people and programs of USC. New endowment funds are needed to attract transformative faculty and students and to support scholarship, research, creative work, and health care that will improve the quality of life for people all over the world.

Immediate Support

New resources for academic priorities, capital projects, and infrastructure will ensure that the important work of the university’s faculty, students, researchers, and physicians is supported by the most up-to-date facilities, technologies, and equipment.

Extending across all of our activities is the need for substantially higher levels of annual support. Unrestricted support, generated primarily through annual giving, gives the university the flexibility to respond quickly wherever opportunities are most promising or the needs greatest. These essential resources allow USC to remain nimble and ready with the funding needed to fulfill our potential.