K-pop takes center stage at USC concert, dance competition and academic forum

More than 3,500 USC students and community members on Friday attended the university’s first K-Pop Festa. The day’s events featured a free concert by Korean mega-star Sejeong Kim and chart-topping boy group Kingdom, an international K-pop cover dance contest and an academic forum analyzing the global phenomenon of K-pop with USC faculty, graduate students and a leading entertainment industry executive.

 

 

 

The post K-pop takes center stage at USC concert, dance competition and academic forum appeared first on USC News.

From the forge to the field: The story (and the person) behind the Trojan sword and armor

As deafening as a packed Los Angeles Memorial Coliseum can be, there is one moment that can make even the most ardent USC fan go silent: The armor-clad drum major, the game day leader of the Trojan Marching Band, plunging his sword into the midfield logo.

What follows is an eruption of 78,000-plus cheers as the band begins to play “Tribute to Troy.” At a school with no shortage of iconic imagery, the sword stabbing into the turf reigns supreme because it can only mean one thing: The Trojans are about to take the field.

The Trojan armor and sword are as iconic as the band, Traveler the horse, and the football program itself. But where the armament is crafted couldn’t be any farther from the bright lights and boisterous crowd of the Coliseum.

Tucked in a side street off Victory Boulevard in Burbank sits Sword and the Stone, a small shop in a mundane building lost in a row of warehouses and lots. But don’t judge this shop by its modest outward appearance. Sword and the Stone has crafted some of the most iconic weapons in movie history — everything from Captain Hook’s namesake prosthetic to Jack Sparrow’s sword, and more recently Thanos’ Infinity Gauntlet.

But for the past 30 years, owner Tony Swatton has branched outside of the entertainment industry for one university. For USC’s marching band, alumni association and even athletics programs, Swatton is USC’s go-to armorer.

“I honestly didn’t expect it to be for more than one season,” Swatton said. “When I initially made the sword, I spent a lot of time making it, and never thought I’d be making hundreds of them over the next 30 years.”

1991: USC marching band needs some armor

Swatton crafted his first blade for USC ahead of the 1991 season. The self-taught blacksmith and gem cutter was coming off his first major film project with 1991’s Hook when he was approached by then-Trojan Marching Band drum major Bijon Watson. Left over from decades-old productions at that time, the drum major armor was beginning to deteriorate, and Watson approached the band director about updating the outfit.

“It was a pretty funky little piece of armor,” Watson said with a laugh. “From my understanding that generation of drum major uniform was from, like, Ben Hur or something around that time.”

The band turned to Swatton, who came up with several concepts for the helmet, armor and sword based on his own research and historical records of Trojan armor. Unlike ancient weaponry, Swatton crafted the sword out of aircraft aluminum, which Watson vividly remembers seeing in action 30 years ago.

“I remember Tony saying, ‘Hey, watch this,’ and banging the sword against a metal trash can, cutting into it, and that sword didn’t even have a scratch on it,” said Watson, a professional musician and educator who has performed around the world since his time at USC.

“It was pretty awesome to see.”

From film to TV to the USC marching band

That youthful enthusiasm for the craft has kept Swatton in the game for this long. He started gem cutting around 7 years old, but it was a trip to a Renaissance fair at age 17 that led him to blacksmithing. By 26, he had his own shop in North Hollywood, and in 1991 he relocated to his current location in Burbank. Now, at almost 60 years old, he has roughly 150 total film and television credits to his name — and more uncredited — and has crafted items for collectors all over the world.

“I don’t really have a monopoly on weapons and armor, but I’m able to produce stuff fast,” Swatton said. “That makes my shop a little unique.”

But as fun as it is for Swatton to craft the swords and armor and showcase the final products, the process is equally as exciting for the drum majors who don the Trojan gear for every football game.

Earlier this summer, on a hot (and even hotter in the shop) June day, the current Trojan Marching Band drum major, Jacobo Herrera, had the chance to try on his chest plate ahead of the fall 2022 season. As Swatton clamped the chest and back plates together before handing him a prototype of this year’s sword, the junior — who is studying music industry at the USC Thornton School of Music — was all smiles.

“There’s nothing in this world that can describe what it is like to don the armor and sword,” Herrera said. “I can just feel that ‘spirit of Troy.'”

Herrera can stop and appreciate what is happening because he knows how rare of an opportunity it is. Where else can he be a part of Hollywood’s band and wear armor made by one of Hollywood’s top blacksmiths? It’s a perk that Watson also understood three decades ago.

“It’s all part of being in Hollywood, right?” Watson said. “Part of the USC experience is having access to these people that are involved in such iconic films and productions. There’s no place else on Earth where this could happen.”

During Watson’s tenure as drum major from 1990 through the 1992 season, USC football had a combined record of 17-17-2, which included two bowl losses.

“The early ’90s were rough, man,” Watson said with a laugh. “People were coming to see the band because that was what got them through it.”

Herrera’s first season happens to coincide with the beginning of the Lincoln Riley era, which has the Trojans as one of the most talked-about teams in the country. Though Herrera said that just being drum major is an honor, there is also something special about leading the Trojan Marching Band this season.

USC marching band drum major: ‘Ready to stab the field’

“I’ve never felt more ready to stab the field and welcome a new era of USC being on top once again,” Herrera said.

Swatton is admittedly not a huge sports fan, but as a master of his craft, he loves seeing his work in action and how it can extend beyond just a prop into an icon of film, television or college football.

“Some of the stuff I make, I expect a following because it’s something that is instantly recognizable, like the hook I did for Spielberg’s Hook,” Swatton said. “The Trojan sword is like that, but it’s also something I threw together 30 years ago to replace something that was beat up, and now it’s crazy to see how iconic it’s become.”

The Trojans kick off the 2022 season this Saturday at 3 p.m. against the Rice University Owls.

The post From the forge to the field: The story (and the person) behind the Trojan sword and armor appeared first on USC News.

USC Thornton School to offer music teachers a master’s degree in teaching popular music

REDIRECRT 7858
https://music.usc.edu/music-teaching-and-learning-popular-music/
Story Headline and Deck – USC News *
Beyond Band, Choir and Orchestra: USC Thornton School of Music offers music teachers a master’s degree in teaching popular music
Body Copy *
For more than 100 years, music education programs have prepared elementary, middle and high school teachers to lead marching bands, choirs and orchestras. But in the past two decades, there’s been an explosion of new interest from students wanting to perform in pop groups and to learn other aspects of popular music such as songwriting, guitar and digital music production.
While K-12 schools around the country embrace this growing interest, universities have been slow to meet the new demand with a structured pedagogy focused on popular music. To fill that need, the USC Thornton School of Music, which pioneered a highly successful Popular Music Performance program for undergraduates 15 years ago, is offering a new master’s degree in popular music teaching and learning.
The new degree, which will begin enrolling students in fall 2023, is designed for working popular musicians wanting to transition into teaching, musicians with a bachelor’s degree in music performance or music education looking to expand into the popular music teaching arena, musicians seeking to emphasize this growing field as they advance into doctoral level work in education, as well as current K-12 teachers who want to immerse themselves in popular music pedagogy.
“It’s a cutting-edge field,” said Brian Head, associate dean for academic affairs at USC Thornton. “At USC Thornton, when we inaugurated the Popular Music Performance program, the faculty developed its own pedagogy from the ground up. There weren’t many schools out there doing it and certainly none in the university conservatory environment. Over the last 15 years, we have created a proof of concept with tremendously successful graduates and a highly competitive, vibrant program.
“Our faculty have assembled and refined a full pedagogical framework of how to teach songwriting, how to teach ensemble skills within popular band settings, how to train a voice to sing popular music styles, how to teach rhythm and groove in a variety of modern styles and how to integrate all of this into a comprehensive program.”
Beatriz Ilari, associate professor of music education who was chair of the Thornton Music Teaching and Learning program when the new degree took shape, said the demand from students in middle and high schools for popular music instruction has been evident for some time, but it took music educators a longer time to embrace it.
“There are students who love band or love choir, but there are students who want to be in rock bands or do mariachi or learn technology and DJ,” she said. Demographic research has shown that only about a fourth of U.S. high school students are actively involved in large school ensembles, she pointed out, “so this program will help teachers diversify to serve even more students.”
Associate Professor Chris Sampson, who was the architect of the undergraduate Popular Music Performance program, said that educational institutions at all levels are expanding their offerings and are looking for qualified teachers who understand popular music.
“Popular music is unique to music education,” he said. “It’s not the same approach that you would take in classical music.”
Popular music instruction blends informal and formal education, and honors experimentation, jam sessions, playing by ear or sitting down at a computer workstation and coming up with new sounds. Popular music education also breaks down the master-to-student dynamic common to traditional music instruction, Sampson said, and can put the teacher side-by-side with students.
“This takes tremendous courage on the teachers’ part not to present themselves as the 100 percent expert on everything,” he observed.
Sampson, who will teach in the new graduate program as well as continue to teach songwriting and entrepreneurship to undergraduates, successfully piloted a graduate course in popular music teaching this past year. As a final project, the students each produced an episode of a podcast. One student’s topic was using strings in popular music. Another compared teaching improv comedy to teaching songwriting. A third examined gender equity issues in popular music. A link to all eight podcasts is here.
The new Master of Music (MM) degree curriculum consists of 30 semester units, balancing professional practice, scholarship and research including academic courses in research methods, psychological, sociological and philosophical foundations blended with core courses in teaching popular songwriting, music technology and coaching popular music vocalists and ensembles. Elective courses include community engagement through music, world music pedagogy, cultural diversity in music teaching and learning and musicians’ health and wellness. The MM students will be able to closely observe Thornton’s undergraduate Popular Music Performance program, and all will author a capstone scholarly document and engage in supervised applied teaching.
Head said that while the canonic ensembles of marching band, choir and orchestra remain vitally important in music education, teachers now want to have resources and a comprehensive pedagogy to address the dynamic world of popular music teaching. USC Thornton is pioneering that effort.

The post USC Thornton School to offer music teachers a master’s degree in teaching popular music appeared first on USC News.

USC Thornton students get firsthand lessons in mastering the recording studio

REDIRECT 7782
https://music.usc.edu/lessons-in-mastering-the-recording-studio/
Story Headline and Deck – USC News *
Lessons in Mastering The Recording Studio: Third-year pop performance program students become session musicians and producers at LA’s historic Village Studios.
Body Copy *
When Thornton rising senior David McInnes walked into Village Studios, the storied recording studio in West Los Angeles formerly known as The Village Recorder, he walked past walls lined with records from renowned musicians. He realized he was moments away from recording and producing in the very same studios where artists like Lady Gaga, Janet Jackson and Fleetwood Mac created landmark works.

“The opportunity to work in a storied and fabulous studio with some of the finest musicians of our time is a shining example of how USC Thornton has curated such a great space for developing musicians,” McInnes says.

McInnes and his classmates visited the studios this spring as part of their third-year popular music performance class. Faculty like Patrice Rushen, Paul Jackson, Jr. and Tim Kobza guided students through both playing on and producing recordings, songs which the students performed live during the Third-year Popular Music Showcase at USC’s Carson Center in April.

Popular Music Program Chair and Associate Professor of Practice Patrice Rushen says students also received master class instruction on the nuances of performing in the recording studio.

“The focus is on how to best use the studio environment: learning to use headphones, focusing on playing to a click, coming up with parts if written parts don’t exist, interpreting written parts, critical listening in terms of programming and tones and consistency of sound production,” she says.
Thornton Popular Music program rising senior Maria McMillan came into the studio with a demo and was able to see her musical vision realized with the help of her classmates, for whom she provided keyboard tracks.

“I came in with an idea of what I wanted the song to sound like and made sure I budgeted in time for the magic to happen and for the musicians to add their own touches,” she says. “Being a session musician, I learned what was helpful, so when I was a producer, I would implement those same things to make the process easier for the musicians I was working with. And vice versa – when I was a session musician, I tried to help the producer realize their vision.”

For McInnes, learning in a fast-paced, professional environment made for a challenging, enriching experience as he looks forward to a career in the music industry.

“The best part of this experience is getting to work on the fly. You have 30 minutes to get a professional recording of a song. It tests your ability to sight-read and to adapt to a live situation where you’re playing something for the first time,” he says. “It’s a lot of adapting on your feet, which is definitely going to be useful in the industry.”

Rushen says the skills her students gained from the visits range from reading abilities to critical listening to teamwork and immediate problem-solving.

“The students will know how to be efficient and be able to use the skills they’ve developed in school to get things done professionally,” she says. “They’ll learn that their job is to serve the music first and foremost, whether that song belongs to them or if they’re in the role of a producer, who is responsible for bringing the vision, or in the role of a studio musician, who has to internalize someone else’s music and make it happen.”
McMillan credits the decades of expertise shared among popular music program faculty members who provide both guidance and freedom for her and her classmates to creatively explore musical ideas in the studio.
“Patrice and Paul give us so much wisdom. They’ve been through it all before, since they’ve played with everyone, so it feels like knowledge by absorption,” she says. “In the studios, they would sit back and let us take the driver’s seat but give us guidance and support when we needed it.”
Rushen, who released seven studio albums in eight years in the 1970s and ’80s, says when it comes to mastering the recording studio, experience is the best teacher.
“It’s a unique opportunity because certain members of our faculty have done this kind of work and bring to it things you cannot find in a textbook,” she says. “This experience is guided by people who have seen it done well and done poorly and who have experience having to put things together to make hit records and movie sessions and all the things that happen in a studio environment.”

The post USC Thornton students get firsthand lessons in mastering the recording studio appeared first on USC News.

USC Radio Group names public broadcasting executive as its new president

USC Radio Group, the No. 1 classical music radio station network in the nation, has named public broadcasting executive James A. Muhammad president and CEO.

His appointment is part of the organization’s expanding outreach to diverse audiences throughout the state with its broadcasts on KUSC-FM in Los Angeles and KDFC-FM in San Francisco, streaming services, websites, social media, YouTube channel and live events.

Muhammad is currently president and CEO of Lakeshore Public Media, which serves the Northwest Indiana and Chicago areas. Under his leadership, Lakeshore Public Media has grown to become a nationally recognized operation known for promoting independent producers, collaborating with other public media outlets and reaching new audiences in the digital space.

Under Muhammad’s direction, Lakeshore Public Media has received a Chicago/Midwest Emmy Award, a Gold Telly Award, a Public Media Award, 14 Silver Telly Awards, two Communicator Awards of Excellence and five Communicator Awards of Distinction. Lakeshore Public Media also received the 2022 Nonprofit of the Year award from the Crossroads Regional Chamber of Commerce.

Muhammad was named to the 2020 Public Media Honor Roll and received a 2020 Entrepreneurial Excellence Award from the Northwest Indiana Small Business Development Center.

New USC Radio Group president’s lifelong passion for classical music

“James is a highly accomplished public media executive with a lifelong passion for classical music,” said Samuel Garrison, senior vice president of university relations at USC, which owns the licenses for KUSC-FM and KDFC-FM. “He engages audiences with meaningful, innovative programming together with a steadfast commitment to community partnerships. We are so glad that James will be leading USC Radio Group forward into its next era.”

Muhammad began his career as an intern at Alabama Public Radio in Tuscaloosa where he later became one of America’s youngest classical music announcers. He has held leadership positions at National Public Radio station WCBU at Bradley University in Peoria, Ill., and West Virginia Public Broadcasting.

Muhammad earned his bachelor’s in mass communications from Stillman College in Tuscaloosa, which he attended on a choral music scholarship. He went on to earn an MBA at Valparaiso University in Indiana, where he sits on the National Council for the College of Business.

“It is an honor to be selected as USC Radio Group’s next president,” Muhammad said. “The organization’s mission aligns perfectly with my personal beliefs and how I was raised. I am the proud son of a music educator, choral music director and organist whom I watched share the majesty and transformative power of classical music freely. It’s the mission of Classical California to do the same. I’m so excited to be part of that.”

Muhammad begins his new role Sept. 12.

The post USC Radio Group names public broadcasting executive as its new president appeared first on USC News.

Robert Cutietta awarded Presidential Medallion for advancing USC’s values in the field of the arts


Every year from 1983 through 2020, USC has awarded the USC Presidential Medallion to one or two people who have brought great honor and distinction to the university community. Last year, all USC staff, faculty and health care professionals were awarded the Presidential Medallion after their continued work throughout the COVID-19 pandemic.

This year, for their work to advance the university’s overall mission, three members of the Trojan Family were honored by USC President Carol L. Folt at the 41st annual Academic Honors Convocation on Tuesday. USC News is profiling all three winners. Today’s honoree: Robert Cutietta, dean of the USC Thornton School of Music and the USC Kaufman School of Dance.

Robert Cutietta had no idea USC would start a dance school when he came to the university in 2002, much less that he would become dean of it.

Cutietta originally was chosen as the dean of the USC Thornton School of Music, and almost a decade after arriving on campus, he was tasked with starting and helming the USC Kaufman School of Dance, the university’s first new school in 41 years. That service to the arts has earned him one of this year’s USC Presidential Medallions.

I’m a bass player at heart. And what that means is that I stay in the background, I provide the foundation, and I let other people take the solos in the leads.

Robert Cutietta, Presidential Medallion recipient

“I have to admit, I had to gear myself up for this,” Cutietta said of his dance school assignment. “I’m a bass player at heart. And what that means is that I stay in the background, I provide the foundation, and I let other people take the solos in the leads. I feel I’ve been that way with being a dean, too.”

Cutietta, a longtime academic, was the director of the School of Music and Dance at the University of Arizona before coming to USC. He has performed and composed music for movies and TV, including the television series Lost Legends of the West, and has published a range of articles and books on music education, notably Raising Musical Kids: A Guide for Parents and Who Knew? Answers to Questions About Classical Music You Never Thought to Ask, both published by Oxford University Press.

Robert Cutietta: introducing innovative degrees

At USC, Cutietta introduced innovative degrees, including groundbreaking popular music performance program that Rolling Stone called “the cutting-edge department that’s become the site of Los Angeles’ most productive new music scenes.”

“The popular music program is still pretty much the only one that’s out there,” Cutietta said. “We expanded that into production and EDM [electronic dance music] — I mean, what schools can you major in EDM creation?”

He applied that same innovative approach to the programs at the USC Kaufman School.

“What started to emerge was a school where you’re not really training dancers,” he said. “You’re creating artists who are dance makers.”

Double duty as dean of USC Thornton School of Music and USC Kaufman School of Dance

Cutietta, who has pulled double duty as dean of USC Thornton and USC Kaufman since the dance school opened, will retire at the end of the 2022 academic year. For the last few years, Cutietta has assisted in the search for two new deans.

“The worst thing that could happen to any institution is it starts stagnating, and it’s hard to keep innovating when the same people are in charge of everything,” he said. “Someone has to come in and shake it up with new ideas. For the good of the schools, it really is the time for new deans.”

The post Robert Cutietta awarded Presidential Medallion for advancing USC’s values in the field of the arts appeared first on USC News.

Chernobyl opera makes U.S. debut at USC

REDIRECT 7549
https://music.usc.edu/all-the-truths-we-cannot-see-us-premiere/

Body Copy *
USC Thornton School of Music has collaborated with the University of The Arts Helsinki’s Sibelius Academy to produce a new opera chronicling the social and environmental disaster caused by the nuclear power plant’s explosion in Chernobyl, Ukraine, on April 26, 1986.

All the Truths We Cannot See: A Chernobyl Story premieres in the U.S. on April 21 at 8 p.m. in the USC Bing Theatre, and its world premiere was held in Helsinki on March 15.

This winter, the Thornton Vocal Arts & Opera students forming the cast – Krishna Raman, Madeleine Lew, Christine Marie Li, Lily Smith and Lorenzo Zapata – along with opera program resident stage director Ken Cazan, who directs the production, traveled to Helsinki for several weeks of preparation for the production. The team enjoyed getting to know their Finnish castmates and acclimating to the snowy weather, but when Russia invaded Ukraine in late February, the preparation process took on greater importance for the performers.

“As living conduits of art, it’s our responsibility to tell the stories that instill change, that remind everyone of the past so that we can learn from our mistakes,” said Zapata. “Theoretically, one could learn the facts from a history book, but art takes history and fuses it with emotion, the most powerful teacher we humans possess. It’s hard at times to inhabit a character’s pain who was once real, but in doing so, reminding others of the past’s suffering may keep it just there, in the past.”

Glenda Dawn Goss, librettist for this work, said the themes All The Truths explores carry weight beyond the time period the opera covers, making it a timely production for audiences in 2022.

“Chernobyl embodies the fundamental conflicts of human existence: courage and cowardice,
love and hate, past and future, life and death,” she said.
Cazan said the work’s references to environmental disasters, incompetent leaders and human and environmental survival may help audiences draw parallels between the days following the power plant explosion in 1986 and the present day.
“It invariably happens that art anticipates reality,” he said.

Before the April 22 performance at the USC Bing Theatre, Sibelius Academy professor of opera Markus Lehtinen will join Goss and members of USC Thornton faculty in a discussion of the opera and the history that inspired it on Friday, April 22. He said the impact of this production is two-fold for both its performers and audiences.

“For me, the themes and questions we are dealing with in this opera make this project much more important than a normal co-production. The fact that students can be involved with the creative process also makes this process unique,” he said.

All The Truths was composed by Sibelius Academy doctoral student Uljas Pulkkis. He said the production is one-of-a-kind in its use of math and technology to ensure maximum sonic impact.

“My idiom is sound that fills the hall,” he said. “For this opera, I have created a new tool to create a big sound from the singers: a computer program that calculates the thickest orchestration that can be used for each singer without the voice being masked by the orchestra.”

USC Thornton Dean Robert Cutietta noted the “musical, political and social importance” of this production, a collaboration between two of the world’s leading music schools that exemplifies the power and impact inherent in cross-cultural collaboration.

“The event this opera explores had international implications and happened before most of our current students were born, and in light of current events, this story of Chernobyl remains especially poignant and timely. This collaborative project has the potential to make a life-changing impact on our students and audiences. Working in international partnership will amplify that message,” he said.

To reserve tickets for All The Truths We Cannot See: A Chernobyl Story at the USC Bing Theatre April 21-24, visit https://music.usc.edu/all-the-truths-we-cannot-see-a-chernobyl-story/

The post Chernobyl opera makes U.S. debut at USC appeared first on USC News.

Study finds decade of insignificant change for women in popular music

For women in popular music, the song is still the same
MARCH 31, 2022 Communication and Marketing Staff Updated March 31, 2022 8:02 a.m.

https://annenberg.usc.edu/news/research-and-impact/women-popular-music-song-still-same

As Women’s History Month draws to a close, results of a new research report reveal that for women in music, the last decade has been one of insignificant change in the recording studio.

The study, “Inclusion in the Recording Studio?” is the fifth annual report on the music industry from Stacy L. Smith and the USC Annenberg Inclusion Initiative. The report, funded by Spotify, provides a comprehensive industry update on inclusion across the Billboard Hot 100 Year-End Chart. Specifically, the study examines the artists, songwriters, and producers credited on each of the 1,000 songs on this popular chart from 2012 to 2021. The investigation also quantitatively analyzes the gender and race/ethnicity of every individual in those three roles. Additionally, the study assesses every Grammy nominee receiving recognition in the categories of Record the Year, Album of the Year, Song of the Year, Best New Artist, and Producer of the Year for the same time frame.

In 2021, 23.3% of artists on the Billboard Hot 100 Year-End Chart were women. There has been little change over time for women artists — only 21.8% of artists across ten years and 1,000 songs on the Billboard Hot 100 Year-End Charts were women. This is a far cry from the percentage of women in the U.S. population (51%).

In contrast to the lack of women artists, artists from underrepresented racial/ethnic groups represented over half of 2021’s artists (57.2%). Across the decade examined, people of color represented 47.8% of the more than 1,900 artists on the Billboard Hot 100 Year-End Charts. This overall percentage masks an over-time increase, however. While the percentage of underrepresented artists peaked in 2020 at 59%, 2021 is still 18.8 percentage points greater than the percentage of underrepresented artists in 2012 (38.4%).

“Despite industry activism and advocacy, there has been little change for women on the popular charts since 2012,” said Smith. “Although the data reveal an increase for women of color, these findings indicate that there is more work to be done.”

The study also explored the intersection of gender and race/ethnicity for artists. Notably, 55% of all women artists in 2021 were from underrepresented racial/ethnic groups, as were 58% of 2021’s men artists. For underrepresented women, 2021 reflects a 6 percentage-point increase from 2020 (49%), though is still below the high watermark of 73% for women artists of color which occurred in 2018. Overall, 10% of women artists across the 10 years examined were women of color.

Consistent with previous years, the report found that women songwriters and producers remain outnumbered. In 2021, 14.4% of songwriters were women. This figure has not changed over time. Women comprised only 12.7% of the songwriters evaluated across all 10 years studied, a ratio of 6.8 men to every 1 woman songwriter. More than half of the songs on the Billboard Hot 100 Year-End Charts from 2012 to 2021 did not include any women songwriters.

In 2021, more women of color than white women wrote songs that appeared on the Billboard Hot 100 Year-End Chart, reversing a drop observed in 2020. However, 2021 was still below the 10-year-high of 44 women of color witnessed in 2019.

For producers, women held only 3.9% of all producing positions across the songs on the 2021 Billboard Hot 100 Year-End Charts. The percentage of women producers in 2021 increased non-significantly from 2020 and 2012, but did not surpass the 7-year high point of 5% in 2019. Overall, across a total of 1,522 producing credits in the 10-year sample, 97.2% were men and 2.8% were women. This is a ratio of 35 men to every 1 woman producer. Only 10 producers across the decade-spanning sample were women of color. The ratio of men producers to underrepresented women producers is 148 to 1.

“For women songwriters and producers, the needle has not moved for the last decade,” said Smith. “In particular, women of color are virtually shut out of producing the most popular songs each year. We know there are talented women from all backgrounds who are not getting access, opportunity, or credit for their work in this arena.”

The study also investigates one solution that has been attempted to address the lack of women engineers and producers across popular songs. That solution, the Recording Academy’s Women in the Mix pledge, launched in 2019. Across the Hot 100 Year-End Songs in 2021, there were two women producers and engineers whose work could be potentially attributed to the Women in the Mix pledge. One, Ariana Grande, produced and engineered her own songs alongside two other pledge-takers. The second, Jenna Andrews, produced on a song that included a pledge-taker. Two other engineers, Heidi Wang and Gena Johnson, each worked with a pledge-taker in 2021.

Thus, only a handful of women who worked across the most popular songs in 2021 can be potentially attributed to the Women in the Mix pledge. Moreover, given that one woman produced and engineered her own songs, it is even more clear that the Women in the Mix pledge has not impacted the ranks of women producers and engineers on some of the most profitable songs in the industry.

“Industry solutions must do more than offer lip service to creating change,” said Smith. “They must take aim at the underlying reasons for exclusion and have robust evaluation and accountability metrics to ensure that they result in real progress.”

The report also updates last year’s analysis of 10 years of Grammy nominations across five categories. 14.2% of all nominees in 2022 in the five categories examined were women. In 2022, the percentage of women nominees decreased compared to 2021 (28.1%). This decrease occurred across 4 categories. As in 2021 and 8 of the previous 10 years, no women were nominated for Producer of the Year.

Overall, 13.6% of all nominees in these 5 categories over the last decade were women. Across the 10 years evaluated, women were more likely to be nominated for Best New Artist (44.4%) and Song of the Year (28.8%). On the other hand, they comprised the lowest percentage of nominees in the Album of the Year (9.7%) and Producer of the Year (1.9%) categories.

Furthermore, the study examines individual nominations by race/ethnicity for women. Of the 262 women nominated for a Grammy, 44.3% were underrepresented. The majority of white and underrepresented women were nominated only once across the 10 years studied.

“Uplifting women in music is crucial, as it allows women to grow in their careers and opens doors for younger women aspiring to work in this industry,” said Karla Hernandez, the study’s lead author. “This is especially true for women of color, who are often excluded from prestigious institutions and career recognition. We must see women’s work showcased and nominated, giving them space in writing rooms and studios. By actively working toward inclusion, we can bring forth a new wave of talent and creativity.”

The report also provides solutions for change to increase the number of women as artists, songwriters, and producers and sustain the growth for underrepresented artists.

“To rise to a challenge, the industry must first understand it. This is why the efforts of Stacy Smith, Karla Hernandez and the entire team behind the USC Annenberg Inclusion Initiative are critical,” said Dawn Ostroff, chief content and advertising officer for Spotify. “These results underscore the need for action. We are committed to continuing to support this important research, to elevating women who can, in turn, create opportunities for women, and to making meaningful progress to improve equity across the world of music.”

The report is the latest from the Annenberg Inclusion Initiative and can be found online here.

The post Study finds decade of insignificant change for women in popular music appeared first on USC News.

USC Thornton alumni and faculty win at 2022 Grammy Awards

REDIRECT 7573
https://music.usc.edu/usc-thornton-alumni-and-faculty-win-at-2022-grammy-awards/

USC Thornton artists, including both faculty and alumni, won in multiple categories for the 64th GRAMMY Awards, which took place on Sunday, April 3. After the ceremony was delayed as a result of the Omicron variant, the show moved to Las Vegas for the first time.

The winners

Thornton Jazz Studies Department faculty member Vince Mendoza won in the category of Best Arrangement, Instruments and Vocals for To The Edge Of Longing (Edit Version) with the Czech National Symphony Orchestra and Julia Bullock.

Alum Carlos Rafael Rivera (MM ’04, DMA ’10) was a co-winner in the category of Best Score Soundtrack for Visual Media for The Queen’s Gambit, along with the score for Soul.

Thornton Screen Scoring program faculty member Lolita Ritmanis won Best Classical Compendium for “Women Warriors – The Voices of Change,” which she produced with Mark Mattson and Amy Andersson.

Multiple alumni and faculty were included in the win for Best Choral Performance for Mahler: Symphony No. 8, “Symphony of A Thousand,” conducted by Gustavo Dudamel and featuring the Los Angeles Philharmonic, Los Angeles Children’s Chorus, Los Angeles Master Chorale, National Children’s Chorus and Pacific Chorale. A few of the many Thornton artists involved include Grant Gershon (BM ’85), artistic director of the Los Angeles Master Chorale and Robert Istad (DMA ’06), director of the Pacific Chorale.

The United States Army Field Band, featuring many alumni of USC Thornton including J.G. Miller (DMA ’13), Kevin Pick (MM ’01) and Chris O’Brien (GCRT ’20), won for Best Immersive Audio Album for Soundtrack of the American Soldier. This award, part of the 63rd GRAMMY Awards, was delayed due to the COVID-19 pandemic.

Non-degreed alum Taylor Eigsti won Best Contemporary Instrumental Album for Tree Falls.

In addition to these wins, Thornton Music Industry program faculty member Andrae Alexander was one of the songwriters for Jon Batiste’s We Are, which won Album of The Year.

Celebrating the Nominees

Congratulations to alumni and faculty from across the school who were nominated.

Two recent alumni, Tehillah Alphonso (BM ’20) and Mak Grgi? (MM ’12, DMA ’16, GCRT ’20), received their first nominations. Alphonso, who graduated from the Thornton Popular Music program, was nominated for Best Arrangement, Instruments and Vocals for “A Change Is Gonna Come,” performed by Tonality, the celebrated choral ensemble founded by alum Alexander Lloyd Blake (DMA ’19). Classical guitarist Grgi?, who earned three degrees at Thornton, was nominated for Best Classical Instrumental Solo for Mak|Bach.

Thornton’s Classical Guitar program was also included in a nomination for the Los Angeles Guitar Quartet, the award-winning ensemble founded at USC Thornton that features current Classical Guitar faculty members Bill Kanengiser and Scott Tennant as well as alumni John Dearman (MM ’83) and Matt Greif (MM ’92). The ensemble was nominated as part of Best Choral Performance for “The Singing Guitar,” conducted by Craig Hella Johnson.

A highlight of the many nominations for USC Thornton alumni and faculty also includes alum Michael Tilson Thomas (MM ’76), who was nominated for Best Classical Compendium for Berg: Violin Concerto; Seven Early Songs and Three Pieces for Orchestra.

Alum Gretchen Parlato (GCRT ’03) was nominated for Best Jazz Vocal Album for Flor. The Yellowjackets, the jazz supergroup featuring faculty members Bob Mintzer, Russell Ferrante and Will Kennedy, was nominated for Best Large Jazz Ensemble Album for Jackets XL, featuring the WDR Big Band.

Screen scoring alum Ludwig G?ransson (GCRT ’08) was nominated for Best Score Soundtrack for Visual Media for The Mandalorian: Season 2 – Vol. 2 (Chapters 13-16).

Jazz Studies faculty member Vince Mendoza received a second nomination for Best Instrumental Composition for Concerto for Orchestra: Finale with the Czech National Symphony Orchestra, featuring Antonio S?nchez and Derrick Hodge.

Agave Baroque, the string chamber music group featuring Thornton alumni Kevin Cooper (DMA ’06) and William Skeen (MM ’01) in collaboration with countertenor Reginald Mobley, received a nomination for Best Classical Compendium for the album American Originals: A New World, A New Canon.

Music Industry alum Leon McQuay III (BS ’16) was one of the songwriters for H.E.R.’s Back of My Mind, which was nominated for Album of The Year.

Other Notable Nominations

Music Industry faculty represent two artists who were nominated. Faculty member Loren Medina, founder of Guerrera Marketing & PR Inc., represents client Kali Uchis, who earned a nomination for Best Musica Urbana Album, and faculty member Jonathan Azu, founder of management firm Culture Collective, represents client Cory Henry, who earned a nomination for Best Progressive R&B Album.

Other notable nominations include a Best New Artist nomination for Saweetie, or Diamont? Harper, who graduated from the USC Annenberg School for Communication and Journalism.

The post USC Thornton alumni and faculty win at 2022 Grammy Awards appeared first on USC News.

Give Now